15 Best AI Prompts for Google Ads

Once your AI is connected to Google Ads (via AdsMCP), the right prompt gets you a senior-analyst answer in seconds. Here are 15 to copy and paste.

Tip: start each prompt with "Use the AdsMCP connector — pull the data yourself, don't ask me for CSVs."

Find wasted spend

1. "Find where I'm wasting budget: high-spend campaigns and search terms with little or no conversions, and list what to pause or add as negatives."
2. "Which search terms cost the most but never convert? Suggest negative keywords with a reason for each."

Understand performance

3. "Give me a plain-English monthly report: spend, clicks, CTR, CPC and conversions, and whether each looks healthy."
4. "What changed in my account this month vs last? Which campaigns drove the biggest shifts and why?"
5. "What are my best and worst keywords by conversions and ROAS?"

Audit & fix

6. "Run a full account audit: structure, budget pacing, wasted spend, and the top 5 quick wins."
7. "Is my conversion tracking set up correctly across GA4 and Tag Manager? Flag anything unreliable."
8. "Review my Performance Max assets — which are limited or not eligible to serve?"

Grow

9. "Compare my Google Search Console organic queries with my paid search terms — where are the gaps and overlaps?"
10. "Which campaigns are limited by budget, and what would you reallocate?"
11. "Suggest new keyword themes based on my best-converting search terms."

For agencies

12. "Write a client-ready monthly report for this account in plain English."
13. "Audit this new client account and list quick wins by impact."
14. "Across my accounts, where is spend growing without conversions?"

For ecommerce

15. "Show ROAS and conversion value by campaign, and which products or Shopping/PMax campaigns are driving revenue."

Make them better

• Tell the AI your business type (ecommerce, lead-gen, local) so it prioritises the right metrics.
• Ask it to define any metric it uses and flag what's healthy vs needs attention.

Don't have AI connected to your Google Ads yet? Start your 7-day free trial of AdsMCP →